Goal
The reason for this study should be to have a look at how “mother fans” impact on the existing models out of parasocial relationship ranging from fans and you will idols and gain better understanding towards the motives hidden the latest acquisition of idol dolls. At the same time, by the for instance the knowledge and you can point of views from male idol admirers, the study aims so you can broaden the new understanding of partner decisions and you will augment knowledge of this new reasons operating idol-doll usage.
Design/methodology/approach
Bringing idol-toy people as the search objects, this research held textual study as well as in-depth interviews to understand more about fans’ reasons for buying idol dolls.
Conclusions
Idol toy requests is motivated by the mental connection, like among mom fans who attempt to introduce a feeling of manage and keep a parent–child matchmaking. On top of that, to purchase idol dolls may also serve as a disguise to own girlfriend fans to cover up its romantic goals about their idols. Furthermore, idol dolls act as semiotic identifiers, attracting like-oriented admirers and wearing society identification. It ought to be noted you to definitely men idol admirers, that experienced deviant regarding the masculine normative, deal with scrutiny inside female-dominated organizations, searching for then evidence of authenticity.
Fundamental implications
This research encourages understanding the reasons about idol-toy instructions and certainly will help advertisers inside catering with the mental needs out-of fans, including mom fans, by creating and profit dolls that resonate the help of its wished feel away from connection.
Social implications
From the recognizing and you will concentrating on the positive aspects of lover activities, this study results in the ongoing means of de–demonization and you will normalization away from fandom. At exactly the same time, this study plus seeks so you’re able to sign up for an even more total skills of problems and you can psychological demands of the Chinese more youthful age bracket.
Originality/worth
This study examines the fresh significantly less than-investigated mom-lover group’s emotional demands and their reasons of purchasing idol-dolls. Moreover it understands the fresh new type of perspectives and you will skills out-of men idol admirers, getting a unique and book opinion for the idol-toy practices.
step 1 Inclusion
” tabindex=”0″> considering celebrities’ appearance was in fact marketed as the a different setting to own Chinese admirers to express the solid love for their beloved idols, leading to the creation of another type of Chinese fandom people. For the Weibo (perhaps one of the most popular social media systems inside China), the online community to have idol-doll-founders, buyers, and you may idol admirers presently has amassed more 460,000 followers in fact it is highly female-reigned over. About this system, it is common for fans, that has a huge type of idol dolls, to share adorable photographs and display the experience inside dressing up and you may using cosmetics to their “babies.” With regards to the latest consumer declaration, among the idol-toy participants, the post-2000 generation stands for the highest ratio, reaching 43 %, accompanied by the latest blog post-1995 age bracket ranks next, which have a proportion at twenty six % (“2021 Cotton fiber Toy Participants Notion Report” 2021). Therefore, Age group Z, anybody, anyone created within later 1990’s in addition to very early 2010s (Priporas et al. 2020), earnestly activates with idol-toy instructions using entertaining social media platforms.
Regarding time out of participatory fandom and you may lover savings, fans’ use tastes in addition to their identified connection with idols have become victims out of instructional research. Just how fans connect with famous people has been identified as parasocial interaction-the brand new nonreciprocal, fictional correspondence ranging from admirers and you will media personae (Liebers and you can Schramm 2019; Yan and you will Yang 2021). Lately, admirers positively getting into new parasocial dating dream in the a near kinship which have idols, as long as they could manage, or perhaps keeps an obvious standard of affect the idols. On the Chinese social network, you will find a pattern where admirers, particularly people, relate to themselves given that idols’ mothers, aunts, or sisters. When you’re prior research has commonly checked-out parasocial dating considering heterosexual norms and you may fans’ personal fantasies from the idols (we grekisk brudar.e., “girlfriend/wife admirers” out-of idols), nothing might have been identified from the “mommy admirers”,“Mom admirers,” refer to fans (usually feminine fans) who happen to be co-fostering idols/stars because their older female friends. They claim themselves once the mother of the idol and tend to be indulgent to idols, taking them given that attractive, simple students who need its extra care (Yan and you can Yang 2021).
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