Goal
The reason for this study should be to have a look at how “mother fans” impact on the existing models out of parasocial relationship ranging from fans and you will idols and gain better understanding towards the motives hidden the latest acquisition of idol dolls. At the same time, by the for instance the knowledge and you can point of views from male idol admirers, the study aims so you can broaden the new understanding of partner decisions and you will augment knowledge of this new reasons operating idol-doll usage.
Design/methodology/approach
Bringing idol-toy people as the search objects, this research held textual study as well as in-depth interviews to understand more about fans’ reasons for buying idol dolls.
Conclusions
Idol toy requests is motivated by the mental connection, like among mom fans who attempt to introduce a feeling of manage and keep a parent–child matchmaking. On top of that, to purchase idol dolls may also serve as a disguise to own girlfriend fans to cover up its romantic goals about their idols. Furthermore, idol dolls act as semiotic identifiers, attracting like-oriented admirers and wearing society identification. It ought to be noted you to definitely men idol admirers, that experienced deviant regarding the masculine normative, deal with scrutiny inside female-dominated organizations, searching for then evidence of authenticity.
Fundamental implications
This research encourages understanding the reasons about idol-toy instructions and certainly will help advertisers inside catering with the mental needs out-of fans, including mom fans, by creating and profit dolls that resonate the help of its wished feel away from connection. Read more
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